My latest Mind and Matter column in the Wall
Street Journal is about trying to evolve, rather than ordain,
solution to obesity
Sometimes we find it easy to identify a problem and
impossible to think of a solution. Obesity is a good example.
Almost everybody agrees that it is a growing burden on health
systems and that it requires urgent attention from policy makers.
But almost everybody also agrees that no policy for reducing
obesity is working.
Some 32% of adult American men and 35% of women are clinically
obese. The proportion hasn't swelled in recent years, but it hasn't
shrunk either, a study of 2008 data suggests. School posters,
virally marketed videos, healthy-eating classes, mandatory swimming
lessons, minimum school-recess times, celebrity chefs in charge of
school-meal recipes, bicycle lanes, junk-food ad bans,
calorie-content labels, hectoring physicians, birthday-cake bans,
monetary rewards for weight loss-they've all been tried, and
they've all largely failed.