Matt Ridley is the author of provocative books on evolution, genetics and society. His books have sold over a million copies, been translated into thirty languages, and have won several awards.
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His new book How Innovation Works is coming June 25th in the UK and May 19th in the US and Canada.
I have an article in Spiked! on the the tyranny of
This summer at TED Global in Edinburgh, a lively networking
conference, there was a talk on one of the true and terrible
scourges of the modern world. This is a bit of a theme for TED. The
same scourge was bravely but mercilessly exposed at TED Global
three years ago in Oxford and nine years ago at the ur-TED itself
in California. All three talks went down well with the hip folk who
attend TED meetings. They nodded in agreement that this scourge
must end, and soon.
The scourge in question? The thing that deserved as prominent a
castigation as disease and poverty and tyranny? Too much choice.
Yes, the pressing and urgent issue we face is that when we enter a
supermarket, we find tens of brands of cereal and it is making us –
wait for it – anxious. Oh woe.
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